Privacy Policy Summary

Last Updated: November 2013

Nielsen Mobile Brand Effect & Nielsen Online Brand Effect Cookie and Privacy Policy

Nielsen recognizes the importance of protecting privacy rights and we have created this Cookie and Privacy Policy to explain our data protection practices in relation to the Nielsen Online Brand Effect and Nielsen Mobile Brand Effect services provided by Nielsen NetRatings UK Limited and TNC (US) Holdings, Inc. If you have any additional questions as to this Policy and our use of information in relation to the services, please contact us by using the contact details found in the "Who can you contact for more information" section below.

How does the service work?
Nielsen Online Brand Effect and Nielsen Mobile Brand Effect provides a survey research and measurement service that monitors the performance of online and mobile advertising campaigns to help advertisers and marketers understand how effectively their digital advertising campaigns perform.

In relation to our Nielsen Online Brand Effect service, advertisers include a Nielsen Online Brand Effect tag in their ads and then place the ads on select sites around the web. The information collected includes the number of impressions each ad receives, how many individual ads in each campaign each viewer was exposed to, how many times each ad was displayed, and which site the viewer was on when the ad was displayed. The IP address of a viewer's computer, mobile or other device is not collected, recorded or stored.

In the mobile in-app environment, Nielsen Mobile Brand Effect uses a hashed version of a mobile device's ID to record whether an advertisement was displayed on a particular mobile device. The information collected using these unique identifiers is limited to a list of the advertising creative units in the campaigns that were displayed on the device, the apps in which the advertisements appeared, along with the number of times each ad unit was shown and the day/time of each exposure.

The service also presents a single survey question randomly to a small subset of the viewers of an advertising campaign. This question is a multiple choice question with a predetermined set of answer choices related to the primary marketing objective of the ad campaign. Responses are voluntary. If the viewer responds to a survey question, the response is stored in a database. The surveys do not ask for or collect any personal data.

The collected information is analyzed and reported to the advertisers and marketers who manage advertising campaigns on both an aggregated and a respondent level basis.

What information do we collect?

Nielsen Online Brand Effect and Nielsen Mobile Brand Effect does not collect, or record or store data like name or email address and does not collect or store IP Addresses.

From Customers
For Nielsen Online Brand Effect customers who are using the service to measure the effectiveness of their advertising efforts, registration is required to enable access to some features, functionality and information relating to the services, to send customers specific information related to their service, to allow them to access stored information and to facilitate communication from Nielsen Online Brand Effect.

From Viewers
Nielsen Online Brand Effect records how many times a Nielsen Online Brand Effect-tagged advertisement was displayed on a browser with a Vizu cookie, how many different ads in a particular campaign were shown to a viewer, and on which websites the advertisements were seen.

Nielsen Mobile Brand Effect can record how many times a Nielsen Mobile Brand Effect-tagged advertisement was displayed on a mobile device ("viewer"), how many different ads in a particular campaign were displayed to a viewer, and on which ad-supported mobile applications the advertisements were seen.

From Survey Respondents
Nielsen Online Brand Effect records whether a survey relating to a Nielsen Online Brand Effect-tagged advertising campaign was presented on particular browser with a stored Vizu cookie and whether the viewer answered the survey question. Nielsen Online Brand Effect also records the respondent's answer to the survey question. Surveys do not ask for or collect names, email addresses or other personal data.

Nielsen Mobile Brand Effect records similar information via the hashed version of a mobile device's Identifier used by the respondent.

How does Nielsen Online Brand Effect use cookies?
Nielsen Online Brand Effect uses cookies with a unique identifier to record whether an advertisement was displayed on a particular browser and whether a person using that browser answered a survey about that particular advertising campaign. The data collected using these cookies is limited to a list of the advertising creative units containing the Nielsen Online Brand Effect cookie in the campaigns that were displayed on the computer, the sites on which the advertisements appeared, along with the number of times each unit was shown and the day/time of each exposure. The table below explains in detail the cookies we use and why.

Name Purpose Expiration Date
vizu.com Register whether a particular advertisement was displayed 2 years
vizu.com Associated with survey that is displayed 2 years

If you do not want information collected through the use of cookies, you may opt-out as described below In addition, there is a simple procedure in most browsers that allows you to decline the use of cookies. Some features of the service may not work properly if you decline the use of all cookies.

How do we use this information?
Nielsen Online Brand Effect and Nielsen Mobile Brand Effect uses the data that it collects to provide its services to its customers and viewers. Nielsen Online Brand Effect and Nielsen Mobile Brand Effect provides both aggregated reports and respondent level data to the advertisers and marketers responsible for the advertising campaigns. Our customers may use the data to learn how advertising campaigns performed, including which ad units were the most effective, and how their campaigns can be improved in the future. Nielsen Online Brand Effect and Nielsen Mobile Brand Effect may also use the data internally to improve and enhance its services.

Nielsen Online Brand Effect and Nielsen Mobile Brand Effect does not provide user level data to aid in ad retargeting or for any other purposes related to contacting a specific person.

With whom do we share information?
Nielsen Online Brand Effect and Nielsen Mobile Brand Effect provides the data and reports to its customers, who are advertisers and marketers responsible for the advertising campaigns as described above in the "How do we use this information?" section.

In the event of a change in ownership, merger with or acquisition of another entity, sale or transfer of company assets, or in the event of an insolvency, bankruptcy or receivership, we reserve the right to transfer all of the Nielsen Online Brand Effect and Nielsen Mobile Brand Effect information, including the personal data of its customers, to third parties as part of our business assets.

Nielsen Online Brand Effect and Nielsen Mobile Brand Effect may disclose collected information pursuant to a subpoena or other judicial or administrative order, where required by law or, at our sole discretion, where we deem it necessary to protect the safety of any individual or the public, preserve our legal rights, take action regarding potentially illegal activities, or prevent the violation of our Terms of Service Agreement or violation of the rights of Nielsen or any third party.

How do we protect your information?
We store personal data described in this Cookie and Privacy Policy for the period necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. We have implemented appropriate commercially reasonable organizational, technical and administrative security measures designed to help protect the security and confidentiality of information while it is controlled by us. We limit access to the information collected through our service to employees, consultants and agents who we believe reasonably need to access that information.

Please note, if you are a customer and do not log out once you have registered for services that require registration, your information could be viewed by other users with access to your computer. Your password is protected so that only you can access it and view the member information relevant to the account. We recommend that you do not divulge your password to anyone. Ultimately, you are responsible for maintaining the secrecy of your passwords and any account information.

How can you opt out?
Viewers of ad campaigns are free to opt out of measurement by the Nielsen Online Brand Effect service at any time. An opt-out button is provided at the bottom of this page. This button will download an "opt-out" or "do-not-track" cookie onto your machine and you will no longer be tracked or surveyed about ad campaigns that you may view. As long as this opt-out cookie remains on your computer, you will no longer be tracked or surveyed by Nielsen Online Brand Effect about ad campaigns that you may view. You must keep this opt-out cookie on your computer and not remove it in order to remain opted out of the collection of information through the Nielsen Online Brand Effect service. If your machine automatically removes cookies or you remove the opt-out cookie periodically, you will have to replace it by opting out again.

To opt out please click the button at the bottom of the page.

If you do not want your in-app ad exposure measured in a mobile environment, or you would like to clear your tracking history, you can adjust the settings on your mobile device. On an iOS 6+ device, go to the device's Settings menu, and change the setting to limit ad tracking. To reset your tracking on Android mobile devices, go to the Settings menu and reset your device to its original factory settings.

How do we update this Cookie and Privacy Policy?
We reserve the right to update and change this Cookie and Privacy Policy. If we make any material changes to our Cookie and Privacy Policy, we will post a new statement on our website and update the "Last Updated" date set forth above. Therefore, we encourage you to check this Cookie and Privacy Policy frequently to stay apprised of any updates and changes. Please take a look at the "Last Updated" legend at the top of this page to see when this Cookie and Privacy Policy was last revised. Any changes to this Cookie and Privacy Policy will become effective when we post the revised Cookie and Privacy Policy on our website. Your responses to surveys or use of our website and service after these changes become effective mean that you accept the revised Cookie and Privacy Policy.

What are our third-party privacy policies?
This Cookie and Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties.

Who can you contact for more information?
If you wish to access, amend or suppress any personal data collected by us, or if you have any comments or questions you may contact Nielsen Onine Brand Effect at Nielsen, 1010 Battery Street, San Francisco, CA 94111, USA or Nielsen NetRatings UK Limited, at AC Nielsen House, London Road, Headington OX3 9RX, United Kingdom.